Solved Case Analysis: Netflix, Inc.: The Customer Strikes Back by Rajkumar Venkatesan, Daniel Shively

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Description

This case is an updated version of “Netflix Inc.: DVD Wars” (UVA-M-0763), and was written as a replacement for it. A financial analyst is asked to appraise the value of Netflix’s stock at a time of unprecedented turmoil for the company. This case introduces customer lifetime value (CLV) as a useful metric for subscription-based businesses.

Publishing Authority:

Darden Business Publishing – University of Virginia

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