Solved Case Analysis: New Heritage Doll Company Brief Case By Timothy A. Luehrman and Heide Abelli

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Description

Winner of a 2013 ecch Case AwardA manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. Subjects Include: Cashflow Forecasting, Internal; Rate of Return, Corporate Finance, Capital Planning, Capital Budgeting, Net Present Value, Project Valuation, Capital Rationing, Resource Allocation.

Publishing Authority:

Harvard Business Review – Harvard Business School

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