Solved Case Analysis: New River Apparel: Trot or Gallop By Gregory B. Fairchild, Charles Tucker

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Description

Marjorie Burnett knew she was taking a gamble and wondered whether the potential new business she was considering would be worth the investment. Was expansion?offering even more products?the answer to increasing revenue, and would that decision be more profitable than her present business?

Publishing Authority:

Darden Business Publishing – University of Virginia

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