This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Focuses on a country manager for an MNC pharmaceutical firm, contending with pressures around corruption, difficult government relationships, competitor’s counterfeit products, etc. This case is intended for use at the MBA level in courses on marketing, international business, organizational behavior, leadership and ethics, and business law. While this case was written for an MBA curriculum, it could be taught to advanced undergraduates who have developed a foundation in Giving Voice to Values, ethical decision making, and/or international business.
Darden Business Publishing – University of Virginia