Solved Case Analysis: Office Depot E-Business Abridged by S. Venkataraman, Samuel E. Bodily, Tom Cross, Sayan Chatterjee

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Description

This case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.

Publishing Authority:

Darden Business Publishing – University of Virginia

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