Solved Case Analysis: Online Identities A by Paige Kimball, Minette Drumwright

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Description

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Undergraduate publishing intern is pressured to create false reader responses in order to boost Amazon search optimizations. Works well with undergraduates, especially in preparing for and/or debriefing internship experiences.

Publishing Authority:

Darden Business Publishing – University of Virginia

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