Solved Case Analysis: Pampers: The Launch of Pampers Rash Guard A by Mark E. Parry, Melanie Jones, Yoshinobu Sato

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Description

Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G’s proposed price for the new diapers.

Publishing Authority:

Darden Business Publishing – University of Virginia

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