Solved Case Analysis: Philip Morris USA: Life After the Master Settlement Agreement A by Marian Chapman Moore, Andrew C. Wicks, Elizabeth A. Powell, Brooke Correll

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Description

When Philip Morris USA (PMUSA) president and CEO Michael Symanczyk took office in 1997, he began to re-envision how to take his company forward in the midst of public outrage over the negative health consequences related to smoking, especially among youth. The case reviews the social and economic history of tobacco and smoking in the United States and provides context surrounding the crisis related to the Master Settlement Agreement (MSA) between four major tobacco companies, including PMUSA, and 46 states. The A-case concludes with Symanczyk contemplating how he will draft a new mission, values and strategy statement for the company

Publishing Authority:

Darden Business Publishing – University of Virginia

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