Solved Case Analysis: Philips Lighting Company: The Earth Light by Paul W. Farris, Sheryl Gatto, Tamara Harvey

0.00$

Get the Best Analysis to this Case Study written by MBA/CFA writers.

**Solution would be delivered to your registered email address within next 4 days. If you want the solution any earlier drop an email at assignment@writerkingdom.com.  Click Here to see how it works

Compare

Description

This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, successful marketing of the new bulb will require a major change in buying habits of both consumers and the trade.

Publishing Authority:

Darden Business Publishing – University of Virginia

Reviews

There are no reviews yet.

Be the first to review “Solved Case Analysis: Philips Lighting Company: The Earth Light by Paul W. Farris, Sheryl Gatto, Tamara Harvey”

Your email address will not be published. Required fields are marked *