Solved Case Analysis: Progressive Insurance: Multivariable Testing by Phillip E. Pfeifer

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Description

This case describes a 21-factor, 56-recipe multivariable test (MVT) conducted by Progressive Insurance with the help of QualPro, a leading MVT consulting firm. The object of the test was to improve Progressive’s direct-mail retention campaign. The results of the test are available in a spreadsheet (UVA-M-0762X) for students to analyze.

Publishing Authority:

Darden Business Publishing – University of Virginia

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