Solved Case Analysis: Progressive Insurance: Multivariable Testing by Phillip E. Pfeifer

Get the Best Analysis to this Case Study written by MBA/CFA writers.

**Order Now by just sending an email at assignment@writerkingdom.com . Send us case study file and questions which you want to get covered in case solution. Click Here to see how it works

Compare

Description

This case describes a 21-factor, 56-recipe multivariable test (MVT) conducted by Progressive Insurance with the help of QualPro, a leading MVT consulting firm. The object of the test was to improve Progressive’s direct-mail retention campaign. The results of the test are available in a spreadsheet (UVA-M-0762X) for students to analyze.

Publishing Authority:

Darden Business Publishing – University of Virginia

Reviews

There are no reviews yet.

Be the first to review “Solved Case Analysis: Progressive Insurance: Multivariable Testing by Phillip E. Pfeifer”

Your email address will not be published. Required fields are marked *