Solved Case Analysis: Progressive Insurance: Not Your Standard Insurance Story By Paul W. Farris, Phillip E. Pfeifer, Alan Zimmerman

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Description

Progressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.

Publishing Authority:

Darden Business Publishing – University of Virginia

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