Prudential Financial was a financial-services company whose stock value has declined due to the financial crisis that took hold of the markets in 2008 and to investor concerns regarding the financial leverage of financial-services companies during this time. Prudential’s balance sheet, income statement, and statement of stockholders’ equity are shown in exhibits accompanying the case. Each statement was presented by the company in its 2007 annual report to shareholders. Students are asked to answers a series of questions using these exhibits.
Darden Business Publishing – University of Virginia