Nearly every dollar the Jardines had earned over the previous decade had been invested in the farm and warehouse. They had spent more than $150,000 in land and equipment. And they had sunk into the business immeasurable amounts of what Bill Jardine considered to be their biggest asset: their labor. They had lost nearly everything. Now the couple had some soul-searching to do. They gave hard thought to which direction they wanted to go?if, for that matter, they even had a choice. What was the value, now, of the sweat equity they had gained from pursuing a dream of organic farming?
Darden Business Publishing – University of Virginia