This case addresses the natures and relatedness of venture feasibility assessment and due diligence. The situation: a startup to produce and sell a novel plastic bicycle chain, and all-too-familiar personal challenges for its MBA venturers?alternative job and career path decisions. Both entrepreneur and investor perspectives can be taken in assessing this actual student report on a prestart venture. Suitable for either one-day, in-class discussion or an extended team exercise.
Darden Business Publishing – University of Virginia