Several months into the relationship, Rivanna University asked its executive education client, OET, for permission to use the cases that had been developed for them in another executive education setting. OET refused to give Rivanna the permission it sought. The primary Rivanna University protagonist is now wondering what to do about the faculty’s desire to use the cases they wrote for OET (and for which OET holds the copyright), and how to avoid this problem in the future. Class discussions will focus on client-relationship management, supply-chain management, sourcing, and searching for impasse-busting solutions. The issues embedded in this case pertain to raising and establishing a fully informed, mutually agreed upon set of understandings prior to the signing of a long-term vendor-client contract.
Darden Business Publishing – University of Virginia