Intended for MBA and executive education classes, this case explores the role of the CEO and the complex relationships that come with it. The story of the dramatic turnaround of this publicly-listed firm, although disguised, is true. When a scandal forces a CEO to step down, Robb Fitzgerald is hired to calm the crisis and rebuild trust among employees, shareholders, and analysts. Under extreme pressure to significantly improve the bottom line and prevent the firm from being delisted, Fitzgerald is preparing to give the board a briefing on priorities he has identified in his first 100 days. The case follows his efforts to weigh many critical decisions simultaneously.
Darden Business Publishing – University of Virginia