Appropriate for use in courses on entrepreneurship, operations management, and managing a small business. Due to the cost, the CEO of Sammy Snacks is not happy with the board’s proposal that a sales manager be hired to focus full-time on wholesale sales to individual retail stores. But the board wants tells him if he does not want to hire a full-time salesperson, then he should come back with a strategic plan on how to grow the business quickly. This case follows OM-1177 (A) and OM-1350 (B) and is followed by OM-1399 (D).
Darden Business Publishing – University of Virginia