Solved Case Analysis: Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile By Andrea Larson, Jeff York

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Description

This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw’s successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.

Publishing Authority:

Darden Business Publishing – University of Virginia

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