Solved Case Analysis: Shell Italia A by Lynn A. Isabella, Robert E. Spekman, Thomas C. MacAvoy, Ted Forbes

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Description

This case, together with the B case, examines the critical role played by alliance managers. Shell sought to reenter the Italian market through a joint venture with MontEdison. The series tells the story of that venture through the eyes of three very different managers who approached their jobs with different styles and goals.

Publishing Authority:

Darden Business Publishing – University of Virginia

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