Who hasn’t had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the “Snibbie.” The A case explores the entrepreneurial challenges that arose as he introduced his product to the market. The B case describes the direction he took regarding private labeling, working with a bankrupt national chain, and further developing his brand by devising additional products. A video supplement is available to enhance the learning experience.
Darden Business Publishing – University of Virginia