Solved Case Analysis: Snibbie: Spit Happens B By Marian Chapman Moore, Geraldine Henderson, Gerry Yemen

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Description

Who hasn’t had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the “Snibbie.” The A case explores the entrepreneurial challenges that arose as he introduced his product to the market. The B case describes the direction he took regarding private labeling, working with a bankrupt national chain, and further developing his brand by devising additional products. A video supplement is available to enhance the learning experience.

Publishing Authority:

Darden Business Publishing – University of Virginia

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