Solved Case Analysis: Snow Brand Milk Products B: Reform and Revitalization Efforts by Patricia H. Werhane, Jenny Mead, Daryl Koehn, Akira Saito, Regina Wolfe

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Description

This case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand’s issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board as its sole outside director, serving as the impetus for the changes the company made. Her appointment indicated Snow Brand was indeed serious about reform and revitalization.

Publishing Authority:

Darden Business Publishing – University of Virginia

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