Solved Case Analysis: Snow Brand Milk Products C: 2009 Remaining Challenges by Patricia H. Werhane, Jenny Mead, Daryl Koehn, Akira Saito, Regina Wolfe

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Description

The turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges that the company faced in 2009: primarily, continuing to build its Corporate Social Responsibility approach and addressing environmental and social issues.

Publishing Authority:

Darden Business Publishing – University of Virginia

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