Solved Case Analysis: Starbucks By Brandt R. Allen

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Description

This case explores information systems (IS) and technology as key to retail success. In 1982, Starbucks creates an alternative to the corner tavern or pub and experiences incredible success. By the mid-1990s, it is the epitome of the successful rapid-rollout retail business. Information systems (IS) plays a major role in Starbucks’s overall operations, and planning staffs are able to spend months studying income, education, and coffee-buying habits of target customers at potential sites. This case also includes Mrs. Fields’ Cookies as an example of perhaps the greatest source of ideas for retail automation. Its PC-based store system provides daily forecasts, point-of-sale data, and selling tips, and handles crew scheduling and payroll, just to name a few of the truly beneficial features IS and technology can provide.

Publishing Authority:

Darden Business Publishing – University of Virginia

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