Solved Case Analysis: Starbucks Corp.: Clouds in Your Coffee by Alan Zimmerman, Elliott N. Weiss

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Description

This case depicts the history of Starbucks Corporation, from its inception, in 1971, through 2007. The case highlights the conflict between large-scale efficiency and standardization versus providing customers with the “Starbucks Experience.” As its consistent growth shows, Starbucks has managed this conflict skillfully, but as the company continues to expand, balancing these objectives becomes more difficult and complex.

Publishing Authority:

Darden Business Publishing – University of Virginia

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