Solved Case Analysis: Starbucks Corporation B by Edward D. Hess, Cassy Eriksson

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Description

This case follows S-0175 and explores the different responses Starbucks made to correct its operational and overexpansion problems as well as its experimentation with new growth ideas. Analysts who predicted that Starbucks wouldn’t survive the global downturn must to eat their words. Under its former CEO, it has emerged from the economic downturn a leaner, better company. Now it must decide whether to build or buy a new concept to scale or reignite high growth without entering a completely new large underserved market.

Publishing Authority:

Darden Business Publishing – University of Virginia

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