Solved Case Analysis: Stratcomm A: Jess B. by Melissa Thomas-Hunt, Rebecca Goldberg

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Description

Jess B. represents a strategic communications firm in the Washington, DC, area. Jess is currently considering his options for responding to a federal Request for Proposal (RFP) and negotiating with Change Analytics, a strategic partner with whom Jess would partner in responding to the proposal. The contract offering has been earmarked for an 8(a) certified small business.

Publishing Authority:

Darden Business Publishing – University of Virginia

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