Solved Case Analysis: SunTrust Banks, Inc.: Coke Refreshes Tier 1 Capital by Mary Margaret Frank, Sylvie Thompson

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Description

As the 2008 financial crisis continued to intensify, a SunTrust executive was preparing for a presentation she would make to the rest of her team. SunTrust’s CEO had put together the team to review selling the bank’s large holding of Coca-Cola shares to obtain much-needed cash. Cash was needed because in the second quarter of 2008, SunTrust had experienced continued deterioration of its assets.

Publishing Authority:

Darden Business Publishing – University of Virginia

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