Solved Case Analysis: The Apple iPhone by Paul W. Farris, Robert E. Spekman, James Mitchell

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Description

This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.

Publishing Authority:

Darden Business Publishing – University of Virginia

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