Solved Case Analysis: The Backdating Scandal: Who Am I Trying to Persuade? A by Mary Gentile

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Description

This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The chairman of the board is faced with the challenge of communicating unwelcome messages to his fellow directors in an effort to save a firm after a scandal has emerged. In addition to corporate governance, these materials work well for discussions of ethics and persuasion.

Publishing Authority:

Darden Business Publishing – University of Virginia

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