Solved Case Analysis: The Craddock Cup by Mark E. Haskins, Kristy Lilly, Liz Smith

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Description

This case has three main purposes: (1) to illustrate the importance of understanding cost behaviors in calculating the contribution of the Craddock Cup youth soccer tournament to decide whether to continue, drop, or expand the tournament; (2) to provide a vehicle for discussing sunk costs, overhead allocation methods, and the impact of misallocation on the income/loss shown for a segment of an organization; (3) to allow students to perform simple break-even analysis using relevant costs.

Publishing Authority:

Darden Business Publishing – University of Virginia

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