Solved Case Analysis: The Health Haven A by Morela Hernandez, Rebecca Goldberg, Luke Bailey

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Description

The financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest and achievable given a reduced budget. He wanted to “lead from the middle” of his organization by providing an acceptable performance forecast on which Haven could deliver. This case is supported by a teaching note for instructors which contains links to supplemental video for students.

Publishing Authority:

Darden Business Publishing – University of Virginia

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