Solved Case Analysis: The Xtrican Co-Promotion Team: Everyday Decision Making in a Strategic Alliance by Lynn A. Isabella

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Description

This case describes the everyday decisions made by an alliance team. The case focuses on a budgetary decision where the two parties are $100 million apart, and describes the prior decisions of which each partner is clearly aware. Weighing partnership needs against individual company needs is one of the critical concerns manifested.

Publishing Authority:

Darden Business Publishing – University of Virginia

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