Solved Case Analysis: Tranlin, Inc. B By R. Edward Freeman, Yi Wu, Jill Douthit, Jenny Mead, Carlo Manno

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Description

Tranlin’s technology and its business model offered a very promising future for its various stakeholders. In its initiative stage, communication with stakeholders was crucial in order for them to understand Tranlin’s mission, the obvious and potential benefits for them, and the kinds of support needed from them. While there were obvious benefits, there were nonetheless issues that Tranlin needed to address, and communication strategies it needed to adopt.

Publishing Authority:

Darden Business Publishing – University of Virginia

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