This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Undergraduate summer intern in the trust department of a publicly traded community bank realizes that the interest rate on cash balances of trust accounts is very low and does not maximize the return to trust customers. Works with undergraduates in finance, accounting, management, leadership and ethics classes, and as preparation for students who will be participating in internships.
Darden Business Publishing – University of Virginia