Solved Case Analysis: Unity Airways: Melissa White B by Sherwood C. Jr. Frey, Lucien Bass, Elaine Yu

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Description

Melissa White was on her way for a long-awaited visit with her parents in Hong Kong. But the first leg of her trip, a Unity Airways Washington-Chicago flight, was forced to return to Washington, D.C., due to engine trouble. After waiting three hours at customer service for the rebooking of her itinerary, White reached the front of the line. She was prepared to hear that her trip would be delayed a day. Although this would shorten the stay with her parents, a relaxing day at the airline’s expense would ease her disappointment.

Publishing Authority:

Darden Business Publishing – University of Virginia

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