Solved Case Analysis: UTC Fuel Cells: Innovation Inside a Large Firm By Andrea Larson, Stephen Keach

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Description

To be used to enhance student understanding of emerging markets and innovation around fuel cell technology, and the strategy and management of an entrepreneurial unit inside United Technologies Corp. The case also examines environmental issues as operating concerns and market opportunities for innovative firms. Fuel cells are a leading clean technology to replace gasoline combustion engines for transportation, and fuel cell power plants offer an alternative electricity source to the electrical grid (which is heavily dependent on coal burning).

Publishing Authority:

Darden Business Publishing – University of Virginia

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