Solved Case Analysis: VinConnect, Inc.: Digital Marketing Strategy by Rajkumar Venkatesan

Get the Best Analysis to this Case Study written by MBA/CFA writers.

**Order Now by just sending an email at assignment@writerkingdom.com . Send us case study file and questions which you want to get covered in case solution. Click Here to see how it works

Compare

Description

This case is used in the course elective “Big Data in Marketing.” The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect’s president had projected and the open rate for e-mails was high, so potential customers who received the offers were not always buying wine.

Publishing Authority:

Darden Business Publishing – University of Virginia

Reviews

There are no reviews yet.

Be the first to review “Solved Case Analysis: VinConnect, Inc.: Digital Marketing Strategy by Rajkumar Venkatesan”

Your email address will not be published. Required fields are marked *