Solved Case Analysis: Waterfield Farms by Paul W. Farris, Richard R. Johnson, Mary K. Hickey

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Description

This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for a new product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case. (replaces UVA-M-0329)

Publishing Authority:

Darden Business Publishing – University of Virginia

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