Solved Case Analysis: Whole Foods Market and Wild Oats Merger By L. J. III Bourgeois, Paul M. Hammaker, Chris Aprill, Daniel Payne, Stephanie Ring, Kristin Strauss

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Description

Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller, yet formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods the largest footprint within the natural- and organic-grocery industry in North America.

Publishing Authority:

Darden Business Publishing – University of Virginia

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