Solved Case Analysis: Yahoo! and Customer Privacy By R. Edward Freeman, Patricia H. Werhane, Andrew C. Wicks, Thomas W. Fruscello, Jenny Mead

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Description

This case explores the larger context of competition among Internet companies for market share globally, especially in the emerging Chinese economy, as well as concerns about advancing the core values of the company including user privacy. Specifically, it concerns the decision facing Yahoo! CEO Jerry Yang when he is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.

Publishing Authority:

Darden Business Publishing – University of Virginia

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