Showing all 25 results

A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage By Lance A. Bettencourt, Robert Lusch & Stephen L. Vargo

115.00$

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A.P. Moller – Maersk Group: Evaluating Strategic Talent Management Initiatives By Boris Groysberg & Sarah L. Abbott

115.00$

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Abbott Laboratories and HUMIRA: Launching a Blockbuster Drug By Stefanos Zenios, Robert Chess & Lyn Denend

115.00$

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Accounting Fraud at WorldCom By Robert S. Kaplan; David Kiron

125.00$

Subjects Covered:

Accounting policies; Accounting procedures; Auditing; Bankruptcy; Board of directors; Business ethics; Corporate governance; Financial accounting; Financial statements; Fraud; Leadership; Organizational behavior; Organizational culture

Acquisition of Consolidated Rail Corp. (A) By Benjamin C. Esty; Mathew Mateo Millett

127.00$

Subjects Covered:

Acquisitions; Auctions; Competitive bidding; Decision making; Deregulation; Game theory; Management controls; Mergers; Valuation

Airborne Express (A) By Jan W. Rivkin

127.00$

Subjects Covered:

Business units; Cost analysis; Globalization; Industry analysis; Partnerships; Pricing policies

American Cancer Society: Access to Care By Robert L. Simons & Kathryn Rosenberg

115.00$

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Barco Projection Systems (A): Worldwide Niche Marketing By Rowland T. Moriarty Jr.; Krista McQuade

115.00$

Subjects Covered:

Competition; International marketing; Marketing strategy; New product marketing; Product development; Product lines; Target markets

Barilla Spa (A) By Janice H. Hammond

118.00$

Subjects Covered:

Distribution planning; Logistics; Order processing; Suppliers; Supply chain management; Technology

BMR Advisors – Competing on Quality By Suhruta Kulkarni & Dinesh Kumar Unnikrishnan

115.00$

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Body Shop International By Christopher A. Bartlett; Kenton W. Elderkin; Krista McQuade

116.00$

Subjects Covered:

Business growth; Business policy; Employee values; Entrepreneurial management; International business; Labor management teams; Leadership styles; Organizational culture; Social responsibility; Start-ups; Succession planning

Buckman Laboratories (A) By William E. Fulmer

118.00$

Subjects Covered:

Change management; Customer service; Implementing strategy; Knowledge management; Leadership; Trust

Case Analysis: Senn Delaney: An Entrepreneurial Exit In the Consulting Industry By Justin I. Miller & Emily Hazlett

Rated 5.00 out of 5
127.00$

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Case Analysis: Starbucks Corporation By Frank T. Rothaermel

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Charlotte Beers at Ogilvy & Mather Worldwide (A) By Herminia Ibarra; Nicole Sackley

119.00$

Subjects Covered:

Advertising; Leadership; Multinational corporations; Organizational change

China: Facing The 21st Century By Robert E. Kennedy; Katherine Marquis

137.00$

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Connecticut Spring and Stamping Corp. (A) By H. Kent Bowen & Sarah Tabler

115.00$

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CyberArk: Protecting the Keys to the IT Kingdom By Raffaella Sadun, David B. Yoffie & Margot Eiran

Rated 5.00 out of 5
115.00$

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FreeMarkets OnLine By V. Kasturi Rangan

115.00$

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Gordon Bethune at Continental Airlines By Nitin Nohria, Anthony J. Mayo & Mark Benson

115.00$

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Howard Schultz and Starbucks Coffee Co. By Nancy F. Koehn

137.00$

Subjects Covered:

Branding; Brands; Business & government relations; Consumer behavior; Cross functional management; Entrepreneurs; Entrepreneurship; Food assistance; Groupware; Innovation; Leadership; Organizational behavior analysis; Regional economic integration; Revenue growth; Sustainable competitive advantage; Teams; Vertical integration; Western leadership styles

IDEAAS and PSA: Replication in the Amazon By Rick Aubry, Pamela Hartigan & Patrick Arippol

115.00$

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Profiling at National Mutual (A) By John J. Sviokla & Audris Wong

Rated 5.00 out of 5
115.00$

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Tencent By John R. Wells & Gabriel Ellsworth

Rated 5.00 out of 5
115.00$

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Wal-Mart’s Response to Hurricane Katrina: Striving for a Public-Private Partnership By Susan Rosegrant & Dutch Leonard

Rated 5.00 out of 5
115.00$

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