Showing all 16 results
A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage By Lance A. Bettencourt, Robert Lusch & Stephen L. Vargo
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A.P. Moller – Maersk Group: Evaluating Strategic Talent Management Initiatives By Boris Groysberg & Sarah L. Abbott
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Abbott Laboratories and HUMIRA: Launching a Blockbuster Drug By Stefanos Zenios, Robert Chess & Lyn Denend
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American Cancer Society: Access to Care By Robert L. Simons & Kathryn Rosenberg
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BMR Advisors – Competing on Quality By Suhruta Kulkarni & Dinesh Kumar Unnikrishnan
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Case Analysis: Amazon.com, 2018 By John R. Wells, Galen Danskin & Gabriel Ellsworth
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Case Analysis: Senn Delaney: An Entrepreneurial Exit In the Consulting Industry By Justin I. Miller & Emily Hazlett
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Case Analysis: Starbucks Corporation By Frank T. Rothaermel
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Connecticut Spring and Stamping Corp. (A) By H. Kent Bowen & Sarah Tabler
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CyberArk: Protecting the Keys to the IT Kingdom By Raffaella Sadun, David B. Yoffie & Margot Eiran
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FreeMarkets OnLine By V. Kasturi Rangan
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Gordon Bethune at Continental Airlines By Nitin Nohria, Anthony J. Mayo & Mark Benson
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IDEAAS and PSA: Replication in the Amazon By Rick Aubry, Pamela Hartigan & Patrick Arippol
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Profiling at National Mutual (A) By John J. Sviokla & Audris Wong
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Tencent By John R. Wells & Gabriel Ellsworth
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Wal-Mart’s Response to Hurricane Katrina: Striving for a Public-Private Partnership By Susan Rosegrant & Dutch Leonard
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