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A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage By Lance A. Bettencourt, Robert Lusch & Stephen L. Vargo

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A.P. Moller – Maersk Group: Evaluating Strategic Talent Management Initiatives By Boris Groysberg & Sarah L. Abbott

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Abbott Laboratories and HUMIRA: Launching a Blockbuster Drug By Stefanos Zenios, Robert Chess & Lyn Denend

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American Cancer Society: Access to Care By Robert L. Simons & Kathryn Rosenberg

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BMR Advisors – Competing on Quality By Suhruta Kulkarni & Dinesh Kumar Unnikrishnan

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Case Analysis: Amazon.com, 2018 By John R. Wells, Galen Danskin & Gabriel Ellsworth

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Case Analysis: Senn Delaney: An Entrepreneurial Exit In the Consulting Industry By Justin I. Miller & Emily Hazlett

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Case Analysis: Starbucks Corporation By Frank T. Rothaermel

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Connecticut Spring and Stamping Corp. (A) By H. Kent Bowen & Sarah Tabler

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CyberArk: Protecting the Keys to the IT Kingdom By Raffaella Sadun, David B. Yoffie & Margot Eiran

Rated 5.00 out of 5
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FreeMarkets OnLine By V. Kasturi Rangan

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Gordon Bethune at Continental Airlines By Nitin Nohria, Anthony J. Mayo & Mark Benson

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IDEAAS and PSA: Replication in the Amazon By Rick Aubry, Pamela Hartigan & Patrick Arippol

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Profiling at National Mutual (A) By John J. Sviokla & Audris Wong

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Tencent By John R. Wells & Gabriel Ellsworth

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Wal-Mart’s Response to Hurricane Katrina: Striving for a Public-Private Partnership By Susan Rosegrant & Dutch Leonard

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