Description
Numico (A): Delivering Innovation Through The Supply Chain (Abridged)
Case Study Analysis Solutions
IMD-6-0280 Ā© 2005
Carlos; Cordon, Thomas E.; Vollmann, Luis,Ā Vivanco
This is an shortened description of IMD-6-0264. Numico, the Europe’s second major infant food producer, decide to progress its approach on its core markets after an ill fated incursion in the US vitamins marketplace that’s left big losses to it.Ā An important part of the strategy is the introduction of advanced and new products that address formerly untapped needs. The case follows the challenges confronted by its first provider of finished products and Numico during the start of the first product to be established under the new strategy.
Subjects: Innovation; Supply chain; Third party suppliers; New product launch; Information use;Ā Outsourcing; Demand forecast
Settings: Infant Food; Western Europe; November 2002 – January 2004;Ā ā‚¬4- 5 billion / annual revenue
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