Body Shop International By Christopher A. Bartlett; Kenton W. Elderkin; Krista McQuade

116.00$

Subjects Covered:

Business growth; Business policy; Employee values; Entrepreneurial management; International business; Labor management teams; Leadership styles; Organizational culture; Social responsibility; Start-ups; Succession planning

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Description

Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, concludes by highlighting questions of the business’ transferability to the United States and its survivability as Anita steps back.

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