Solution Pages: 16
Files that you will download:
Company Covered in the Brand Audit Report:
Structure of the Paper/ Headings Included:
- Executive Summary
- Introduction to Brand Audit
- Brand Audit of Samsung and its History
- Brand Attributes
- Brand Portfolio
- Competitor Analysis
- Communications, Pricing and Distribution Strategy of Samsung Electronics
- Brand Funnel of Samsung Electronics
- Mental Map of Samsung Electronics
- Consumer Based Brand Equity Model
- Marketing Strategies of Samsung
- SWOT Analysis
Sample of Solution
Samsung Electronics was founded in Suwon, South Korea in 1969. It has indeed made a mark in the world. Currently, it has more than 200 subsidiaries around the world, and it offers a diversified range of products including televisions, washing machines, refrigerators, smartphones and tablets (SAMSUNG, 2008). Innovation has been the key to success, especially considering that Samsung has been operating in a competitive environment.
Brand Audit of Samsung and its History
Samsung has effectively maintained its exclusivity in the electronics market. It has made a mark in the competitive environment. Samsung opened in South Korea in 1969. In its early years, it offered a limited range of products which included calculators, televisions, refrigerators, air conditioners and washing machines. The company has effectively diversified its product portfolio by introducing consumer electronics.
As is evident from the image below, Samsung believes in diversity. In times when competitors focus only one or two major products, Samsung Electronic has a diversified range of products for its customers. Be its visual display, IT Solution, Digital Appliance, mobile communications, network, digital imaging, semiconductor, or LCD’s, Samsung Electronics has an answer for everything.
Mental Map of Samsung Electronics
Mental Map defines the shape that consumers form in their “black boxes” when they hear the name Samsung. Hence, to remain successful in the competitive environment, it is important that Samsung Electronic maintains an excellent image of itself.
Currently, it can be witnessed that Samsung has made a mark, as a brand, with its presence in the world. However, with increasing competition and other threats and weaknesses, it is important that Samsung realizes the fact that it must continue with innovative practices so that it provides unique products to its customers. Innovation would ensure that Samsung is the market leader and it will lead to high-profit margins for the company.