Case Analysis: Activision: The ‘Kelly Slater’s Pro Surfer’ Project By Alan MacCormack, Kerry Herman & Enrico D’Angelo

137.00$

Get the Best Analysis to this Case Study written by MBA/CFA writers.

**Solution would be delivered to your registered email address within next 4 days. If you want the solution any earlier drop an email at assignment@writerkingdom.com.  Click Here to see how it works

Compare

Description

Mike Ward, the producer in charge of developing the Kelly Slater’s Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the game and the need to fund a multimillion dollar marketing campaign. Also describes Activision’s approach to game development, which was based on a green-light process adopted by the firm in 2000 to better control new game development better.

Reviews

There are no reviews yet.

Be the first to review “Case Analysis: Activision: The ‘Kelly Slater’s Pro Surfer’ Project By Alan MacCormack, Kerry Herman & Enrico D’Angelo”

Your email address will not be published. Required fields are marked *