Case Analysis: Amazon.com: Exploiting the Value of Digital Business Infrastructure By Lynda M. Applegate & Meredith Collura

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Description

Enables a thorough analysis of Amazon.com and the company’s value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company’s complex set of business models and web of business relationships, as well as Amazon’s plan to monetize (generate revenues and earnings through) its assets.

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