Case Analysis: Asea Brown Boveri By Robert L. Simons & Christopher A. Bartlett

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Description

In 1987, two European rivals–Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland–merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy Barnevik–the organization’s leader–and how he resolved those challenges through staffing, communicating priorities, new structural alignments, and information and reporting systems.

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